Mission Statements

Prior to completing this assignment, review Chapter 2, section 2.1 in your Constellation textbook and read the article Answer 4 Questions to Get a Great Mission Statement (Links to an external site.) (Hull, 2013), being sure to review this Fortune 500 Mission Statements (Links to an external site.) Now, turning to the company you selected, research and find the company’s mission statement. Then,

• State how the mission statement provides guidance for the company’s organizational activities.
• Evaluate the company’s mission statement per each of the four questions posed in the Hull article as well as your assigned readings for the week.
• Rate the company according to the 5 star rating system used in the Fortune 500 list, stating how many stars would you rate the mission statement. Explain your rationale.
• Rewrite the mission statement so that it better addresses the four questions and forms a complete mission statement.

Additional resources for the week:

Required Resources

Text

Abraham, S. (2012). Strategic management for organizations. Retrieved from https://content.ashford.edu/

• Chapter 6: Creating Strategic-Alternative Bundles
• Chapter 7: Choosing the Best Strategy/Support

Article

Moore, K. (2011). Porter or Mintzberg: Whose view of strategy is the most relevant today? (Links to an external site.) Forbes. Retrieved from http://www.forbes.com/sites/karlmoore/2011/03/28/p…

• This article compares two points of view to consider which may be the most relevant today and will assist you in your Porter’s Five Forces discussion forum this week.
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Multimedia

Harvard Business Review. (2008, June 30). The five competitive forces that shape strategy (Links to an external site.) [Video file]. Retrieved from

• This video discusses five points thought to contribute in shaping a company’s strategy and will assist you in your Porter’s Five Forces discussion this week. This video has closed captioning and a transcript.
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Web Pages

Fortune 500 Mission Statements (Links to an external site.). (2017, September 11). Retrieved from https://www.missionstatements.com/fortune_500_miss…

• This web page’s author provides a list of mission statements from Fortune 500 companies that will assist you in your Mission Statements journal this week.
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Hull, P. (2014, January 14). Answer 4 questions to get a great mission statement (Links to an external site.). Retrieved from https://www.forbes.com/sites/patrickhull/2013/01/1…

• This web page’s author provides suggestions for crafting an effective mission statement that will assist you in your Mission Statements journal this week.
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Recommended Resources

Articles

McLeod, L. E. (2014). Why killing the competition is not a noble purpose (Links to an external site.). Forbes. Retrieved form http://www.forbes.com/sites/lisaearlemcleod/2014/0…

• This article reviews the potential negative effects from “killing the competition” and may assist you in your assignments this week.
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Sklar, H. (2011, November 22). Risk assessment: The most important effort you’re doing all wrong (Links to an external site.). Forbes. Retrieved from http://www.forbes.com/sites/howardsklar/2011/11/22…

• This article examines risk assessment and may assist you in your assignments this week.
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Multimedia

Cook, B. (2012, September 24). 8 strategic management: Strategic alternative analysis (Links to an external site.) [Video file]. Retrieved from

• This video is a lesson on analyzing strategic alternatives and may assist you in your assignments this week. This video has closed captioning and a transcript.
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