marketing ( Variety Show)
Question Description
Provide a thoughtful 250+ total word response to the following questions (you will need to answer all parts of this question). Please separate your answers to clearly differentiate your answers to each question below. It makes it easier to see your specific response to each part.
DQ2 – Variety Show
Variety, assortment, and product availability are the cornerstones of the merchandise planning process. You’ll see the importance of this in Chapter 11!
- Provide an example of a retailer that has done an outstanding job of positioning its store based on one or more of these issues. Explain your rationale for your answer (do not select the same retailer that another classmate has chosen.) Please link us to their website.
- Provide an example of a retailer that has NOT done an outstanding job of positioning its store based on one or more of these issues. Explain your rationale for your answer (again, do not select the same retailer that another classmate has chosen.) Please link us to their website.
- What are some ways that online retailers demonstrate their wide variety and assortment? Why are these effective, from your point of view?
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