Provide a 75-word analysis to each of the two problems below.

1) For “Snacks”: Analyze one student’s analysis of and rationale for product target market profile. Critique the selections.

2) For “Home Health”: Analyze another student’s discussion of customer profiling. Share ideas or techniques that can be used in communicating the product message with the target.

Each reply should be one paragraph in length (or about 75 words) and must be substantive in nature. Specify why and be detailed in your explanation. Research in each of the responses is required.

Snacks

“For this exciting project I am considering launching a gluten free snack that adults and kids can enjoy on the go. I know such snacks are already out in the market, however most of the time those snacks have a lot of sugar, or salt. According to the Pan American Health Organization criteria, both GF products and “regular” products designed for children can be classified as having poor nutritional quality (88% vs 97%; P < .001). When analyzed in light of their product equivalents without a GF claim, both had similarly high levels of sugar (Elliott2018). I would like to launch a snack that can meet the craving of hunger and add nutrition to the body as well. This is something that I have been searching myself in every type of grocery store or market.

The three possible profiles from VALS that I would like to target are Innovators, Achievers and Thinkers.

*Innovators, are self-directed consumers which mean they will be willing to try experiment with something that will be beneficial to them. They are also receptive to new ideas, and confident enough to experience other products.

*Achievers are family oriented, which is perfect for targeting kids, are hard workers which means that they most likely don’t do home meals, and value new things or ideas that can improve their way of living.

*Thinkers have the “ought” and “should” mentality, and I agree completely. A snack should be something that can hold you up in between meals, not a sugar boost. Thinkers are also proven to buy products that have proven themselves to the public, are financially stable, therefore making them a life time consumer.

Three possible places to advertise would be school cafeterias, grocery stores and commercial ads on TV.”

Home Health

“The service I have chosen to provide is home health. There are approximately 40 million senior citizens in the United States and those number are expected to double in the next two decades (Wallen, 2019). There is an increasing need for home health and studies show that individuals that are able to keep there independence and stay at home have better mental and physical health (Wallen, 2019). Home health also helps with medical costs, helping to prevent extended hospital stays and in center rehabs and nursing home costs.

The profiles that this business would appeal to are thinkers and survivors (VALS). The patients will be the survivors. They are cautious, less likely to use the internet and are familiar with routine (VALS). They are less likely to use the internet and but watch more television so commercials and information from medical providers would be the best way to reach them. The thinkers profile would be more directed at medical providers and family since they would be geared to analysis and research prior to making any decisions regarding a patients or loved ones health.”

Reference:

Strategic Business Insights. (n.d.). VALS™ | VALS™ types | SBI. Strategic Business Insights (SBI). Retrieved from http://www.strategicbusinessinsights.com/vals/usty…