Module 4 – Case

THE CULTURE AND MORAL COMPASSES

Assignment Overview

In the Module 4 Case, we will complete an in-depth analysis of an organization’s culture, and determine the extent to which the organization’s culture fits with the organization’s strategic choices. Begin by reading the following article:

Ford, R. C., Wilderom, C., & Caparella, J. (2008). Strategically crafting a customer-focused culture: An inductive case study. Journal of Strategy and Management, 1(2), 143-167. Retrieved from ProQuest.

Case Assignment

Using the article above, write a 6- to 7-page paper in which you address the following:

Complete an in-depth, comprehensive analysis of the Gaylord Palms’ organizational culture and values, analyzing the ways in which the specific components of organizational culture and values assist – or impede – the success of the organization’s strategic choices.

Keys to the Assignment

The key aspects of this assignment that are to be covered in your 6- to 7- page paper include the following:

• Using the Module 4 Background readings related to organizational culture, and after performing additional research in the library, explain how organizational culture at the Gaylord Palms Hotel:
  • Creates meaning for its members;
  • Establishes informal organizational controls; and
  • Ensures (or alternatively, hinders) the success of Gaylord Palms’ strategic choices.
• Which of Gaylord Palms’ values are most salient, and how do these same values relate to the organization’s culture?
• What is required for an organization’s culture to be “effective”? Is Gaylord Palms’ organizational culture an “effective” culture? Why or why not? Be specific.
• What specific characteristics/elements of Gaylord Palms’ organizational culture do you believe are most significant relative to ensuring the success of Gaylord Palms’ strategic direction (e.g., symbols, artifacts, roles, etc.)? Why?
• Be sure to use a minimum of three (3) library sources in support of your answers!