Part B: ContextYour objective in Part B of the first project assignment (Project Assignment #1, Part B: Context) is towrite a detailed description of your case’s decision context. Your submission should be approximately1,500 words. You should think carefully about what information to include and about how to organize it.The decision context of your case is directly related to the decision level of your case’s primary problemor issue (see Chapter 3). If the decision level of your case is the individual or the group (e.g., what shouldthis individual, or this group, do?), then your decision context is the part of your focal organization inwhich the individual or group you describe in your case is embedded. On the other hand, if your decisionlevel is the organization itself (e.g., what should this company do?), then your decision context is mostlikely the industry in which your company operates.If your decision level is the individual (or group), consider these questions:1) Where is this individual (or group) located in the organizational hierarchy?2) To whom does this individual (or group) report? Who reports to this individual (or group)? Describethese relationships.3) What is this individual’s (or group’s) job description or function within the organization?4) What is this individual’s (or group’s) history with this organization?5) Are there any relevant political considerations or power dynamics? Explain.6) What resources does this individual (or group) control?7) How does this individual (or group) view their work relationship with the organization? Do theyidentify with the organization? Explain.8) Is there a good fit between this individual and the organization? A good fit in a cultural sense? In termsof specific job demands? Explain.9) What aspirations does this individual (or group) have within the organization? What does thisindividual (or group) want?Authorized for use only by greg okhovat in Formulating and Implementing Strategy at University of Texas at Tyler from Jan 16, 2018 to May 31, 2018.Use outside these parameters is a copyright violation.The Case Project Guide: How to Write a Great Business Case as a Class Project24On the other hand, if your decision level is the organization, then your decision context is the largerenvironment in which the organization itself is embedded. For business cases, this is usually an industryor industry segment. If you’ve chosen a large, publicly-traded company, you should focus on the primaryindustry in which the company operates. If the company operates in a number of industries, as is commonwith larger companies, you should select one industry (or maybe two, at the most). If you’ve chosenanother entity (a foundation, charity, etc.), then you’ll need to define the external environment in a waythat makes sense and adapt the questions below to your particular situation.1) What is the primary industry of your case site? If applicable, what is its NAICS code?2) How large is the industry (based on different measures)?3) What, exactly, is the industry’s product? What needs or desires does the industry satisfy?4) Is there anything particularly interesting and/or relevant about this industry’s history?5) What are the primary demand drivers?6) What does the industry value chain look like?7) Who are the most important players in the industry? Why?8) Are there different market segments? What are these segments?9) Are there different strategic groups?10) On what bases (price, quality, brand names, etc.) do industry participants compete? Why?11) Are Porter’s Five Forces23 applicable? If so, based on an assessment of these forces, is this an attractiveindustry?12) How has technology affected the industry?13) How have demographic, social, cultural, and political considerations affected this industry?14) How has the industry evolved? What industry life cycle stage is it in?15) What do you think is interesting about this industry? Why?

We chose Red Bull as our company and more specifically I am an avid energy drink fan.

a few links for reference

https://ariadnaberrocal.wixsite.com/ariadnaberrocal/single-post/2014/10/30/Red-Bull-A-Different-Kind-of-Integrated-Campaign-Case-Analysis

https://www.ukessays.com/essays/marketing/study-red-bulls-integrated-marketing-6211.php

https://mwpdigitalmedia.com/blog/building-a-strong-brand-with-association-red-bull-case-study/

https://medium.com/@sarah.zammit.15/3-case-study-2-red-bull-does-it-give-you-wings-51d7105af5a4

https://www.fastcompany.com/64658/its-red-bull-market-after-all

https://whidegroup.com/blog/red-bull-business-strategy-explained/

https://www.digitalsurgeons.com/thoughts/strategy/getting-it-what-brands-can-learn-from-red-bull-about-marketing-in-esports/

https://www.business2community.com/marketing/best-practice-how-red-bull-became-a-marketing-powerhouse-02057022

https://pestleanalysis.com/swot-analysis-of-red-bull/amp/

https://ivypanda.com/essays/red-bull-building-brand-equity-in-non-traditional-ways/

http://www.tipsformarketer.com/case-studies/case-study-content-marketing-at-red-bull-how-to-sell-7000-million-cans-of-a-soft-drink-that-tastes-not-only-worse-but-is-also-more-expensive-than-its-competitors/

https://www.forbes.com/sites/forbesasia/2013/06/24/the-wind-behind-red-bulls-wings/#52819e277b79

https://www.business2community.com/marketing/best-practice-how-red-bull-became-a-marketing-powerhouse-02057022