Great news! You were just hired at (Your Chosen Charity see below)! They are looking to expand their not-for-profit charity and have hired you to come up with a complete Cause-Related Marketing Plan to raise money for their cause. You should start by researching the charity and comparing similar charities in the area. I have listed some suggestions below to get you started.

Good Luck!

Follow the steps below to get started creating your Marketing Plan Final Project:

1. Search online for local business/charity competition or national business/charity competition that is similar to your chosen charity. Examine their websites, television advertisements, and any other form of marketing information that you can find. Explore what marketing techniques they are using and explain how your chosen business/charity could use the same or similar techniques. Why have you chosen these techniques, and what are the pros and cons of using these techniques. Please note, this is for research only, this is NOT a specific section in your plan. The information gathered here can be used throughout your plan when creating each section.
2. Create a strategy that provides details to your plan and how you will achieve these tasks. Think recipe fashion. Do not just provide an ‘end’ result; explain how the result will be achieved. For example, if you have chosen to do a 5K run to raise awareness and funds, you then should create a strategy or recipe for putting this together. Please note, this is for research and planning, this is NOT a specific section in your plan. The information gathered here can be used throughout your plan when creating each section.
3. The following components are required within your marketing plan: Title page, executive summary, 4 P’s of marketing, SWOT analysis, segmentation, sales forecasts, and strategy. APA formatting is required. Please check at the library or online for APA guidelines that are current. These are NOT all the possible sections that can be included within your plan. These sections should just get you started. Please refer to your textbook as needed or search online for additional sections that may apply to your chosen charity.
4. The marketing plan should be a minimum of 10 pages long and should not exceed 20 pages. The page count DOES NOT include the title page, table of contents, references, or appendix. All references used must be properly cited per APA guidelines (title page, double spacing, page numbering, Times New Roman font style and 12-point font size)

Please be creative and have fun! Do not wait until the last minute to work on this. Please ask your instructor if you have any questions or need additional assistance.

Charity Choices: Save the Children, Susan G. Komen, American Red Cross, American Civil Liberties Union Foundation, Charity: Water, The Climate Reality Project, Doctors Without Borders, Wildlife Conservation Society, American Foundation for Suicide Prevention, American Humanist Association, Oceana, Safe Kids Worldwide, or Charity of Choice (Must be approved by Instructor).

Additionally, this paper must address and discuss the Human Services values (CSHSE standards 14 or 16; see https://cshse.org/membership-resources/standards/) relevant to the topic, and the Saint Leo Core Value that best informs an understanding of the analysis.Correct spelling, grammar, sentence structure is imperative.References must be cited correctly with a reference list included. Paper must follow the American Psychological Association (APA) format.This paper is due to Chalk and Wire on Sunday March 1, 2020 by 11:59 p.m. NO LATE PAPERS WILL BE ACCEPTED.

Guidelines for Marketing Plan Project

Please follow the above guidelines and consult the following rubric when writing your paper. Your instructor will use these guidelines and rubric when grading your project.