RETAIL COMMUNICATIONS ( marketing )
Question Description
Thinking about the retailer that you’ve been following this semester: The retail is Walmart
RETAIL COMMUNICATIONS
- Choose 3 of the following integrated communication (or promotion) elements and explain in detail how your retailer uses them as part of their communication
- Online Media (websites, e-mail)
- Mobile Marketing
- Social Media
- Mass Media Advertising
- Sales Promtions
- In-Store Marketing/Design Elements
- Personal Selling
- Public Relations
- Do the 3 elements you chose above send a consistent brand image to customers? Why or why not? Use examples to compare and contrast the brand image shown in each element to support your answer.
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