Interactivity 1: Revenue Models.
Question Description
Prior to beginning work on this discussion, and read the article, “How to Drive Value Your Way” (Jacobides & MacDuffie, 2013).
Beginning with Lacy’s Lemonade as a unit revenue sales model, you are going to describe what Lacy’s Lemonade would look like using the alternative revenue models as explained in Table 10.1 in Chapter 10 of your text (p. 258).
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