6-8 pages APA paper
Question Description
Select a global company of yourchoice in the service industry. Using your selected global company asthe subject matter, research the principles of marketing that impactthis organization, and prepare an APA paper with the following:
- Describe the main line of business of the company.
- Name 4 of the countries in which the company operates.
- Explain in detail the implementation of the 4 P marketing mix concept by the company, including the following:
- Competition
- Target market
- Product strategy
- Distribution strategy
- Communication strategy
- Pricing strategy
- Describe any differences observed in the implementation of this concept from one country to another.
This assignment will be assessed using additional criteria provided here.
Yourreport must include a reference list. All research should be cited inthe body of the paper. In-text citations and corresponding referencesshould be included in your paper. For more information on APA style,please visit the APA lab. The paper should be written in third person,which means that pronouns like “I,” “we,” and “you” are not appropriate.The use of direct quotes is strongly discouraged.
Your assignmentshould contain a cover page, an abstract page, and a reference page inaddition to the body. The body of the paper should be 3–4 pages inlength, starting with a brief 1-paragraph introduction and ending with ashort conclusion. The entire submission will be 6–8 pages in length.
Please submit your assignment as a Word document in APA format using the attached template.
Submitting your assignment in APA format means that you will need a minimum of the following:
- Title page: Remember to include the running head and the title in all capital letters.
- Abstract: This should be a summary of your paper, not an introduction. Begin writing in third person voice.
- Body:The body of your paper begins on the page following the title page andabstract page, and it must be double-spaced (be careful not to triple-or quadruple-space between paragraphs). The typeface should be 12-pointTimes New Roman or 12-point Courier in regular black type. Do not usecolor, bold type, or italics, except as required for APA headings andreferences. The deliverable length of the body of your paper for thisassignment is 3–4 pages. In-body academic citations to support yourdecisions and analysis are required. A variety of academic sources isencouraged.
- Reference page: References thatalign with your in-text academic sources are listed on the final page ofyour paper. The references must be in APA format, using appropriatespacing, hang indention, italics, and upper and lower case asappropriate for the type of resource used. Remember, the reference pageis not a bibliography, but it is a further listing of the abbreviatedin-text citations that are used in the paper. Every referenced item musthave a corresponding in-text citation.
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